Let's find out what really makes great pet food.
Grab your current pet food bag and get ready to compare.
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First ... what's your name, Pet Lover? *

 
Are you deciding for a dog or a cat? *

We all know cats rule and dogs drool.


 
MeWow!  Yep, {{answer_q7AbygwX8fa4}}, we thought you were a {{answer_QVf4CgyyNhTl}} person.

Now let's get an understanding of what you're currently feeding ... go grab your {{answer_QVf4CgyyNhTl}} food bag!

 
Woof!  Yep, {{answer_q7AbygwX8fa4}}, we thought you were a {{answer_QVf4CgyyNhTl}} person.

Now let's get an understanding of what you're currently feeding ... go grab your {{answer_QVf4CgyyNhTl}} food bag!

 
Take a look at the Ingredient Listing on the back of your current bag ... is your {{answer_QVf4CgyyNhTl}}'s food grain-free? *


 
Answer A:  2 points

Hmm. Maybe not the best start ever.

Grains like wheat and corn are common food allergens in pets. According to the Glycemic Research Institute, high levels of wheat, corn, and rice are also associated with elevated blood sugar levels in pets. Over time, high-glycemic ingredients can put your {{answer_QVf4CgyyNhTl}} at risk of weight gain and other health conditions.
 
Answer B:  10 points

A diet with no grains is a smart start, but it’s also important to pay attention to what the grains have been replaced with.  Some grain-free ingredients can actually pack a high glycemic punch (read: sugar spike!)

According to the Glycemic Research Institute, high levels of wheat, corn, and rice are associated with elevated blood sugar levels in pets. Over time, high-glycemic ingredients can put your {{answer_QVf4CgyyNhTl}} at risk of weight gain and other health conditions.
 
Answer C:  15 points

Well done.  Grain-free AND low-glycemic ingredients.  Two paws up!

Your dog is already thanking you.
 
Take a look at the Ingredient Listing on the back of your current bag ... is your {{answer_QVf4CgyyNhTl}}'s food grain-free? *


 
Answer A:  2 points

Hmm.  Maybe not the best start ever.

Grains like wheat and corn are common food allergens in pets. According to the Glycemic Research Institute, high levels of wheat, corn, and rice are also associated with elevated blood sugar levels in pets. Over time, high-glycemic ingredients can put your {{answer_QVf4CgyyNhTl}} at risk of weight gain and other health conditions.
 
Answer B:  10 points

A diet with no grains is a smart start, but it’s also important to pay attention to what the grains have been replaced with.  Some grain-free ingredients can actually pack a high glycemic punch (read: sugar spike!)

According to the Glycemic Research Institute, high levels of wheat, corn, and rice are associated with elevated blood sugar levels in pets. Over time, high-glycemic ingredients can put your cat at risk of weight gain and other health conditions.
 
Answer C:  15 points

Well done.  Grain-free AND low-glycemic ingredients.  Two paws up!

Your cat is already thanking you.
 
Now let's talk about the amount of protein in the bag.

On the Guaranteed Analysis, what level is the "Crude Protein"? *


 
Answer A:  2 points 

:(  Your {{answer_QVf4CgyyNhTl}} could use a little more of the right kind of fuel.

Did you know that the absolute minimum protein requirement for adult dog food is 18% (on a dry matter basis)?  Sounds to us like your {{answer_QVf4CgyyNhTl}}'s food is setting the bar pretty close to the bare minimum standard.
 
Answer B:  5 points 

Looks like their food could definitely pack a little more punch...

Did you know that the minimum level of protein established for pet foods assumes that the protein is at least 80% digestible? If your {{answer_QVf4CgyyNhTl}}’s food is packed with processed, plant-based proteins, your pet may not be getting the most out of that 22-25% total protein. 
 
Answer C:  10 points 

Okay.  Definitely on the right track, but you can do better for your pup!

Feeding a food with plenty of protein will deliver the essential amino acids and healthy fats that are necessary for building lean muscles, skin and coat maintenance, and providing a rich meaty taste your {{answer_QVf4CgyyNhTl}} loves!
 
Answer D:  15 points 

SUPER-CHARGED! That's an excellent level of protein for your {{answer_QVf4CgyyNhTl}}!

Studies have shown that diets with higher protein levels in combination with fiber can help to combat excess weight in our pets. Your {{answer_QVf4CgyyNhTl}} also has an appetite for protein, so there’s no fooling them about what’s in their bowl.
 
Now let's talk about the amount of protein in the bag.

On the Guaranteed Analysis, what level is the "Crude Protein"? *


 
Answer A:  2 points 

Sounds like your {{answer_QVf4CgyyNhTl}} could use a little more of the right kind of fuel.

Did you know that the minimum protein requirement for adult cat food is 26% (on a dry matter basis)?  Looks to us like your cat’s food is setting the bar pretty close to the bare minimum standard.
 
Answer B:  5 points 

Looks like their food could definitely pack a little more punch...

Did you know that the minimum level of protein established for pet foods assumes that the protein is at least 80% digestible? If your cat’s food is packed with processed, plant-based proteins, your cat may not be getting the most out of that 28-32% total protein. 
 
Answer C:  10 points 

Okay.  Definitely on the right track, but you can do better for your kitty!

Feeding a food with plenty of protein will deliver the essential amino acids and healthy fats that are necessary for building lean muscles, skin and coat maintenance, and providing a rich meaty taste your cat loves!
 
Answer D:  15 points 

SUPER-CHARGED! That's an excellent level of protein for your {{answer_QVf4CgyyNhTl}}!

Studies have shown that diets with higher protein levels in combination with fiber can help to combat excess weight in our pets. Your cat also has an appetite for protein, so there’s no fooling them about what’s in their bowl.
 
How about protein sources? Our {{answer_QVf4CgyyNhTl}}s are carnivores after all. 

Check to see if animal-based protein sources dominate the first few ingredients. (e.g. chicken, turkey meal, salmon meal, etc.) *


 
Answer A:  2 points 

Wow. That's like a hamburger without the meat.

High-quality nutrition for your {{answer_QVf4CgyyNhTl}} should always begin with a source of animal-based protein as the first ingredient. As a carnivore, your {{answer_QVf4CgyyNhTl}} has a shorter intestinal tract relative to their body size so they have less ability to digest plant-based proteins. 
 
Answer B:  5 points 

Phew! At least there's a little animal-derived protein in that diet.

But your ­­­­{{answer_QVf4CgyyNhTl}}'s diet could be improved.  At a minimum, high-quality nutrition for your {{answer_QVf4CgyyNhTl}} should always begin with a fresh source of animal-based protein as the first ingredient - but generally ingredient #1 only makes up ~20-25% of the food. Look for more animal proteins in the next few ingredients.
 
Answer C:  10 points 

Good decision.  At least there's animal-based protein sources listed as the first & second ingredients.

But your {{answer_QVf4CgyyNhTl}}'s diet could be even better. At a minimum, high-quality nutrition for your {{answer_QVf4CgyyNhTl}} should always begin with a source of animal-based protein as the first ingredient. As a carnivore, your {{answer_QVf4CgyyNhTl}} has a shorter intestinal tract relative to their body size so they have less ability to digest plant-based proteins. 
 
Answer D: 15 points 

Power-Packed Protein!  Your {{answer_QVf4CgyyNhTl}} must be loving you at meal time.

More sources of animal-based protein leading the ingredient panel means more essential amino acids, higher-quality protein, and more flavor that your {{answer_QVf4CgyyNhTl}} will love.
 
How about protein sources? Our {{answer_QVf4CgyyNhTl}}s are carnivores after all. 

Check to see if animal-based protein sources dominate the first few ingredients. (e.g. chicken, turkey meal, salmon meal, etc.) *


 
Answer A:  2 points 

Wow. That's like a hamburger without the meat.

High-quality nutrition for your cat should always begin with a source of animal-based protein as the 1st ingredient (but ideally the 2nd & 3rd ingredients too). High-quality nutrition for your {{answer_QVf4CgyyNhTl}} should always begin with a source of animal-based protein as the first ingredient. As a carnivore, your {{answer_QVf4CgyyNhTl}} has a shorter intestinal tract relative to their body size so they have less ability to digest plant-based proteins. 
 
Answer B:  5 points 

Phew! At least there's a little animal-derived protein in that diet.

But your ­­­­{{answer_QVf4CgyyNhTl}}'s diet could be improved.  At a minimum, high-quality nutrition for your {{answer_QVf4CgyyNhTl}} should always begin with a fresh source of animal-based protein as the first ingredient - but generally ingredient #1 only makes up ~20-25% of the food. Look for more animal proteins in the next few ingredients.
 
Answer C:  10 points 

Good decision.  At least there's animal-based protein sources listed as the first & second ingredients.

But your cat's diet could be even better. At a minimum, high-quality nutrition for your cat should always begin with a source of animal-based protein as the first ingredient (and ideally the 2nd & 3rd too). As a carnivore, your cat has a shorter intestinal tract relative to their body size so they have less time to digest their meals compared to plant-eating animals. This means that the protein they do eat should be from the highest quality source: animals, not plants.
 
Answer D: 15 points 

Power-Packed Protein!  Your cat must be loving you at meal time.

More sources of animal-based protein leading the ingredient panel means more essential amino acids, higher-quality protein, and more flavor that your cat will love.
 
Next, let's see if you're carbo-loading your furry friend! *

It takes a little math (your pup's worth it!), but by using the Guaranteed Analysis on the back of your bag you can find the approximate level of carbs in your dog's diet.

 
Answer A:  2 points 

Whoa! That's a lot of carbs in one bowl. You do know that your {{answer_QVf4CgyyNhTl}} is a meat-eating carnivore, right?

While some level of carbs is required to make kibble, your {{answer_QVf4CgyyNhTl}} doesn't have a true dietary need for carbs. According to the Association for Pet Obesity Prevention, an estimated 54% of dogs in the United States are now overweight or obese. If your {{answer_QVf4CgyyNhTl}} is one of them, it's time to take action.
 
Answer B:  5 points 

Hmm... those carb levels could be worse, but they could be much better, too!

While some level of carbs is required to make kibble, your {{answer_QVf4CgyyNhTl}} doesn't have a true dietary need for carbs. According to the Association for Pet Obesity Prevention, an estimated 54% of dogs in the United States are overweight or obese. If your pet is one of them, it's time to take action.
 
Answer C: 10 points 

Not bad!  Keeping carb levels in check is a good choice for your little nugget.

While some level of carbs is required to make kibble, your {{answer_QVf4CgyyNhTl}} doesn't have a true dietary need for carbs. According to the Association for Pet Obesity Prevention, an estimated 54% of dogs in the United States are now overweight or obese. If your {{answer_QVf4CgyyNhTl}} is one of them, it's time to take action. By keeping carb levels in check, you're helping your pet maintain a healthy weight.
 
Answer D:  15 points 

Great decision.  Excess carbs aren't your {{answer_QVf4CgyyNhTl}} 's friend.  Wag more, carb less!

While some level of carbs is required to make kibble, your {{answer_QVf4CgyyNhTl}} doesn't have a true dietary need for carbs. By keeping carb levels at a minimum, you're helping your pet maintain a healthy weight.
 
Answer E:  0 points 

A little math goes a long way when it comes to calculating carbs. Come back to this question later to get your true score.

While some level of carbs is required to make kibble, your {{answer_QVf4CgyyNhTl}} doesn't have a true dietary need for carbs. By keeping carb levels at a minimum, you're helping your pet maintain a healthy weight.
 
Next, let's see if you're carbo-loading your furry friend! *

It takes a little math, but by using the Guaranteed Analysis on your bag you can find the approximate level of carbs in your dog's diet.

 
Answer A:  2 points 

Whoa! That's a lot of carbs in one bowl. You do know that your cat is a meat-eating carnivore, right?

While some level of carbs is required to make kibble, your cat doesn't have a true dietary need for carbs. According to the Association for Pet Obesity Prevention, an estimated 59% of cats in the United States are overweight or obese. If your cat is one of them, it's time to take action.
 
Answer B:  5 points 

Hmm... those carb levels could be worse, but they could be much better, too!

While some level of carbs is required to make kibble, your cat doesn't have a true dietary need for carbs. According to the Association for Pet Obesity Prevention, an estimated 59% of cats in the United States are overweight or obese. If your pet is one of them, it's time to take action.
 
Answer C: 10 points 

Not bad.  Keeping carb levels in check is an important decision for your feline friend.  Strive for the best!

While some level of carbs is required to make kibble, your cat doesn't have a true dietary need for carbs. According to the Association for Pet Obesity Prevention, an estimated 59% of cats in the United States are overweight or obese. By keeping carb levels in check, you're helping your pet maintain a healthy weight.
 
Answer D:  15 points 

Great decision!  Excess carbs are not your cat 's friend.

While some level of carbs is required to make kibble, your cat doesn't have a true dietary need for carbs. By keeping carb levels at a minimum, you're helping your pet maintain a healthy weight.
 
Answer E:  0 points 

A little math goes a long way when it comes to calculating carbs. Come back to this question later to get your true score.

While some level of carbs is required to make kibble, your cat doesn't have a true dietary need for carbs. By keeping carb levels at a minimum, you're helping your pet maintain a healthy weight.
 
Let's talk probiotics!  Take a look at the ingredient listing on your bag for any of the common probiotics listed below.  *

P.S.  Probiotics are the 'good' bacteria that can are beneficial to your pet's digestive & immune health.  And yes, some ARE BETTER than others.

 
Answer A:  2 points 

Uh oh.  We’ve got a bone to pick with that.

Did you know that the gastrointestinal tract is responsible for up to 80% of your {{answer_QVf4CgyyNhTl}}’s immune system? Probiotics are a source of live microorganisms that help to balance the population of healthy bacteria, which can support your{{answer_QVf4CgyyNhTl}}'s digestive and immune health.
 
Answer B:  10 points

That's better than none.  But since they're live organisms, we wonder with these particular strains how many survive after cooking & drying.

Did you know that most probiotics are applied before the cooking process and don’t survive the heat and pressure during processing?  And that others are applied after cooking may not survive through storage and shelf-life?  So even though you see probiotics listed in the food, there’s a good chance they won't survive the journey to your dog’s bowl - unless they have the patented protective coating that's not found on this list.
 
Answer C:  15 points

Way to support your dog, {{answer_q7AbygwX8fa4}}!  That's the gold standard in probiotics for pet food.

A unique strain of Bacillus coagulans found in Nulo's dry foods is GanedenBC30. This patented probiotic is guaranteed to withstand pet food cooking, storage, and shelf-life so it actually survives the journey to your pet's bowl.
 
Let's talk probiotics!  Take a look at the ingredient listing on your bag for any of the common probiotics listed below.  *

P.S.  Probiotics are the 'good' bacteria that can are beneficial to your pet's digestive & immune health.  And yes, some ARE BETTER than others.

 
Answer A:  2 points 

Uh oh.  We’ve got a bone to pick with that.

Did you know that the gastrointestinal tract is responsible for up to 80% of your cat’s immune system? Probiotics are a source of live microorganisms that help to balance the population of healthy bacteria, which can support your cat's digestive and immune health.
 
Answer B:  10 points

That's better than none.  But since they're live organisms, we wonder with these particular strains how many survive after cooking & drying.

Did you know that most probiotics are applied before the cooking process and don’t survive the heat and pressure during processing?  And that others are applied after cooking may not survive through storage and shelf-life?  So even though you see probiotics listed in the food, there’s a good chance they won't survive the journey to your cat’s bowl - unless they have the patented protective coating that's not found on this list.
 
Answer C:  15 points

Way to support your kitty, {{answer_q7AbygwX8fa4}}!   That's the gold standard in probiotics for pet food.

A unique strain of Bacillus coagulans found in Nulo's dry foods is GanedenBC30. This patented probiotic is guaranteed to withstand pet food cooking, storage, and shelf-life so it actually survives the journey to your cat's bowl.
 
Does your {{answer_QVf4CgyyNhTl}}'s food contain ingredients derived from GMOs (genetically modified organisms)? *

Check the ingredient panel for high GMO-risk crops: Alfalfa, Canola, Corn, Papaya, Soy, Sugar Beet, and Zucchini/Yellow Summer Squash. (Source: Non-GMO Project, 2016).

 
Answer A:  0 points

Woof, looks like there could be some GMOs in your {{answer_QVf4CgyyNhTl}}'s food.

Many independent scientists believe that GMOs are not safe.  Even though the US and Canadian governments have approved GMOs, a lot of other countries ban them.  At the end of 2015, GMO crops were banned in 38 countries around the world, including 28 countries in Europe.
 
Answer B:  15 points

Yay...  Just say NO to GMOs!

We’re with you:  When in doubt, leave it out.
 
Does your {{answer_QVf4CgyyNhTl}}'s food contain ingredients derived from GMOs (genetically modified organisms)? *

Check the ingredient panel for high GMO-risk crops: Alfalfa, Canola, Corn, Papaya, Soy, Sugar Beet, and Zucchini/Yellow Summer Squash. (Source: Non-GMO Project, 2016).

 
Answer A:  0 points

Meow, looks like there could be some GMOs in your {{answer_QVf4CgyyNhTl}}'s food.

Many independent scientists believe that GMOs are not safe.  Even though the US and Canadian governments have approved GMOs, a lot of other countries ban them.  At the end of 2015, GMO crops were banned in 38 countries around the world, including 28 countries in Europe.
 
Answer B:  15 points

Yay...  Just say NO to GMOs!

We’re with you:  When in doubt, leave it out.
 
Last question, {{answer_q7AbygwX8fa4}} ... do you brag about the brand of food you choose for your dog? *

Or is this you:  “Well, I buy Brand X,  I know I could probably do better... I’m afraid to switch...sigh."

 
Answer A:  2 points

You may not brag now, but give Nulo a try and we're pretty sure your {{answer_QVf4CgyyNhTl}} will do the bragging for you.

We'll give you two points just for taking comparing though!
 
Answer B:  10 points

Shout it from the “woof-tops”!   We WANT you to brag (about Nulo).

Way to represent, {{answer_q7AbygwX8fa4}}!
 
Last question, {{answer_q7AbygwX8fa4}} ... do you brag about the brand of food you choose for your cat? *

Or is this you:  “Well, I buy Brand X,  I know I could probably do better... I’m afraid to switch...sigh."

 
Answer A:  2 points

You may not brag now, but give Nulo a try and we're pretty sure your cat will do the bragging for you.

We'll give you two points just for taking comparing though!
 
Answer B:  10 points

PURRFECT!  Shout it from the rooftops!   We WANT you to brag (about Nulo).

Way to represent, {{answer_q7AbygwX8fa4}}!
You scored {{var_score}} out of 100 points.

You're a Super Star Parent.  Great decisions!

P.S.  You're already feeding Nulo, aren't you? :)

Made your decision and want to give Nulo a try?
Make the switch and receive $10 off in Nulo coupons.
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You scored {{var_score}} out of 100 points.

Pretty good food, but could be better.  They deserve it, eh?

If you were feeding Nulo you would have scored 100 out of 100 points!

Made your decision to give Nulo a try?
Make the switch and receive $10 off in Nulo coupons.
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You scored {{var_score}} out of 100 points.

Not great nutrition, my friend.  But we know your heart's in the right place.
We bet your {{answer_QVf4CgyyNhTl}} is hoping for something
better-for-them to hit the bowl soon.

Made your decision to give Nulo a try?

Make the switch and receive $10 off in Nulo coupons.
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You scored {{var_score}} out of 100 points.

Hmm, too bad but not too late. 
Your {{answer_QVf4CgyyNhTl}}'s nutrition could be a whole lot better. If you were feeding Nulo you would have scored 100 out of 100 points!

Made your decision to give Nulo a try?
Make the switch and receive $10 off in Nulo coupons.
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